Rhino Brothers Moving —located in Denver, Colorado — came to me in need of a brand to kick of their operations in the Denver area. I was challenged to create an identity and logo that would help them stand out in a very competitive marketplace. Rhino Brothers wanted their brand to align with their values of hard work determination and toughness. The logo is intended to approximate a sports team brand using a limited color palette of black, white, & grey with limited highlights of royal blue.

Role
Branding, Identity